Aramex Product Strategy Essay Example | Topics and Well Written Essays - 500 words

Aramex Product Strategy - Essay Example For a very long time, the company had focused its attention on the areas of international and domestic express, freight forwarding, and logistics. But due to the need to retain its stage on the product lifecycle as a maturing company, there has been the introduction of the shopping and shipping system as a new product development to match up the new class. With this new dimension, the company is able to deal with a larger population size without thinking of proximity as a limitation2. This is said against the backdrop that the company is fired up now to use the power of technology not only to make customers visit their shops to buy products, but to shop online and have their products shipped to them. As far as the new paradigm is concerned, it can be said that the major core physical service offered by Aramex is electronic commerce, which is commonly called e-commerce. This is actually imbedded in the shop and ship system of business whereby customers are enabled to make purchases online via the use of the internet. Judging from the modern business trend, there is no way that Aramex could exempt itself from this new dimension and expect to see any forms of phenomenal growth3. This is because the birth of modern technology is making all stakeholders begin to look for the easiest ways out to achieve the same kind of results that they attained in the past years. There is no denying the fact that the use of electronic system of commerce reduces the staff-customer personal and face-to-face interaction4. This notwithstanding, Aramex has not been enticed to forget about the importance of customer service and the need to ensuring customer satisfaction. The company actually guarantees customer service and customer satisfaction through a 24 hour customer support unit where all complaints and questions of customers are addressed on an instantaneous and live basis. These customers also have a feedback system